Here’s my personal evolving list of favorite products, tools and resources that help me rock my business
Some resources are free/some are paid and, of course I’m an affiliate for them if they have an affiliate program. I do appreciate anyone who buys through my affiliate link.
LEADPAGES – Love, love them for so many reasons. One of the best (and yes, most expensive) programs I’ve used. If you’re ready to have some serious help with building a list, creating sales pages to sell either your product or an affiliate one, this program kicks some serious ass.
GENESIS – This is by FAR my favorite word press theme. They not only are super SEO friendly, offer great support, they also have tons of beautiful skins (child themes), and you can build out to make your custom site truly unique.
WORDPRESS – The best and most user-friendly CMS (content management system) for websites. Period. (Don’t confuse them with wordpress.com, which hosts your site on their own platform – they have a whole different set of rules.) For obvious reasons Wordpress.org, is becoming the most popular CMS. Oh yeah, they’re also FREE!
NAMECHEAP – My current favorite for purchasing a domain name. Cheap, simple. Yes, yes, I know – everybody hears about GoDaddy. Well, they used to be my go to, but they’re just getting so much into upsells if all you want is to register a domain name that they’ve pissed me off. Too much work. Much prefer Namecheap.
BLUEHOST – Here’s one of my favorite hosting companies, and there are a ton to choose from out there. Choose carefully, as some of them will give you big headaches. But not Bluehost. They have great customer service, have decently fast servers – so you site doesn’t take FOHEEEVEER to load, and are reasonably priced. Great company.
AWEBER – I’ve tried a few different email marketing providers, but find Aweber is the most user-friendly and has a ton of resources and templates to help you get up and running. This is the one I use – and strongly encourage clients to use. You also get to take it for a spin for a month for free.
Evernote – I’ve used a few different kinds of productivity tools over the years. In fact, I had Evernote for a couple of years before I figured out how to use it. Then I found TheSecretWeapon site – walks you through Evernote in a bunch of videos. Even shows you how to sync it with Outlook (I’m still working on that one, as I didn’t use Outlook – double learning curve for me). Now I have notebooks set up, notes, shortcuts, the works. Really loving it – especially that it syncs on all my devices and that I can easily clip anything on the web and save it in Evernote. I’m still using the free version – works for me.
Wordpress Plugins I Love and Use (some paid, some free)
AKISMET PLUGIN – THE plugin (used by millions) to help protect against comment spam on your site. Must have. Free.
REDIRECTION PLUGIN – This is a free plugin that is essential for cloaking affiliate links if you do any affiliate marketing, or link out to offers on your site. It’s essential to keep your affiliate links from getting hijacked and losing commissions from your links.
BROKEN LINK CHECKER PLUGIN – A free plugin to check all your links to make sure they’re all working. Don’t compromise commissions, signups, or even SEO integrity by having links that go to an error page.
UPDRAFT PLUS BACKUP AND RESTORATION PLUGIN – It’s essential to have a backup program in place that does automatic backups. Updraft supports many third-party backup sites for your files. There are lots of plugins out there to accomplish this – Updraft is the one I’ve currently settled on that works the best for me. At the time of this post it is the highest ranking backup plugin on Wordpress – for a reason.
YOAST SEO PLUGIN – While there are many SEO plugins out there, the Yoast SEO Plugin does the job. If you want to optimize your posts, pages, entire Wordpress site, this plugin walks you through it. A must have to search engine juice. Free.
CONTACT FORM 7 PLUGIN – There are tons of contact form plugins. This is the one I use – simple, free, and used on over a million sites. Works for me.